1970

Bella Freud 1970 dupe, inspired by the original

1970 is a signature scent from British designer Bella Freud, a warm and smoky woody fragrance with a nostalgic, seventies mood. Our interpretation carries that character in a long lasting Eau de Parfum, made in the EU.

1970 by Bella Freud

Bella Freud is a British knitwear designer and the great-granddaughter of Sigmund Freud, whose fashion label expanded into fragrance with quietly distinctive niche compositions. 1970 captures the spirit of London in that era: smoky, slightly bohemian, warm with patchouli and incense. It became a quiet favorite among collectors who appreciate fragrances with cultural depth.

Our interpretation captures the same retro-bohemian signature as a long-lasting Eau de Parfum, made in the EU.

Concentration: Eau de Parfum (up to 40% perfume oil) · Made in EU

How Our Version Compares

Our interpretation captures the bergamot-spice opening, jasmine heart, and warm patchouli-incense base that gives 1970 its distinctive retro character. Built as Eau de Parfum at up to 40% concentration, typically 7 to 9 hours on skin, longer on fabric.

Who It’s For

It suits anyone drawn to a warm, smoky, slightly incense like scent with real presence. It is at its best in autumn and winter and in the evening, and it wears easily as a unisex fragrance.

Notes

Top: Bergamot, Warm Spices

Heart: Jasmine, Floral Notes

Base: Patchouli, Incense, Musk, Woods

How it Smells

The opening is immediately warm and slightly aromatic, with bergamot lifted by a quiet spice that signals retro depth. There is an instant sense of late-night London circa 1970: incense burning, records playing.

The heart introduces jasmine and warm florals, joined by spices that add aromatic dimension. The dry-down lands on patchouli, soft incense, warm musks, and refined woods. A base that lingers on skin for hours with bohemian, slightly mysterious depth.

Common Questions

Who is Bella Freud?

Bella Freud is a British knitwear designer based in London, known for her distinctive slogan sweaters worn by celebrities like Kate Moss and Alexa Chung. She is the great-granddaughter of Sigmund Freud, and her fragrance line expanded the brand into perfumery with quietly cult niche compositions.

Is 1970 unisex?

Yes. The aromatic-spicy-incense character wears beautifully on any skin.

How long does this fragrance last on the skin?

Typically 7 to 9 hours on skin, longer on clothing.

Disclaimer

Bella Freud and 1970 are trademarks of their respective owners, and all rights remain with them. Parfumour is not affiliated with, endorsed by, sponsored by, or connected to Bella Freud in any way, and no business relationship of any kind is implied. Our product is an original interpretation created to evoke a similar scent profile, and the trademark names are used purely for honest, descriptive comparison, so that you can quickly identify the style and fragrance family you are looking for. We make no claim to sell the original product, and we do not use the same ingredients or formula. Any similarity lies in the overall impression of the scent as interpreted by our own perfumers, not in the source materials.