Attitude

Attitude, inspired by Armani Attitude (2007)

Coffee is the first thing you notice, bitter and roasted, cut by a squeeze of Sicilian lemon. Lavender and cardamom then pull it towards a classic fougère, the barbershop family built on lavender and woods, with the cardamom adding an aromatic, almost green spice. The base turns resinous and dark. Patchouli, amber, Chinese cedar and opoponax, a balsam with a honeyed, leathery depth, give it real density.

About the original

Armani launched Attitude in 2007, credited to Alberto Morillas, Annick Menardo and Olivier Cresp. Its bottle, shaped like a lighter, won the 2008 FiFi Award for best men's prestige packaging. The scent itself is described as sharp and intense, an oriental fougère built around coffee. A later flanker, Attitude Extreme, is a separate fragrance. Attitude is absent from Armani's UK men's range, and fragrance references list it as no longer in production.

Our version

Ours is an independent eau de parfum made to evoke the same character. It is not Giorgio Armani stock, not an official relaunch and not the original formula.

Who it suits

Coffee lovers who want a fragrance with presence are the natural audience. It is dense and resinous, with real weight in the base. The bitter coffee opening can feel abrasive at first if you are used to clean, citrus-led scents.

Notes of the original fragrance, as listed in fragrance references.

Top notes: Coffee, Sicilian Lemon

Heart notes: Lavender, Cardamom

Base notes: Patchouli, Amber, Opoponax, Chinese Cedar

Coffee leads with a dark roasted note, brightened by Sicilian lemon.

Lavender and cardamom sit at the heart, aromatic and lightly spiced.

The base is resinous: patchouli, amber, Chinese cedar and opoponax.

Is Armani Attitude discontinued?

It no longer appears in Armani's men's range, and fragrance references report it as out of production. Armani has not made an official statement.

Is this Attitude or Attitude Extreme?

It is the original Attitude from 2007. Attitude Extreme is a later flanker with its own formula.

How strong is the coffee?

It dominates the opening, then blends into lavender, cardamom and resinous woods.

Is Giorgio Armani Attitude coming back?

So far, we have found no announcement from Giorgio Armani that it will return. Our version is an eau de parfum in 50 ml or 100 ml.

Inside the EU, delivery is free on orders of €49 or more. Below that it is a flat €4.99. Outside the EU, delivery is a flat €4.99 on every order. We send every order in 1 to 2 working days. It arrives in 3 to 7 days across the EU and in 7 to 14 days outside the EU. You have 14 days to return an unopened bottle.

Emporio Armani and Attitude are trademarks of their respective owners, and all rights remain with them. Parfumour is not affiliated with, endorsed by, sponsored by, or connected to Emporio Armani in any way, and no business relationship of any kind is implied. Our product is an original interpretation created to evoke a similar scent profile, and the trademark names are used purely for honest, descriptive comparison, so that you can quickly identify the style and fragrance family you are looking for. We make no claim to sell the original product, and we do not use the same ingredients or formula. Any similarity lies in the overall impression of the scent as interpreted by our own perfumers, not in the source materials.