Hero

Hero by Burberry (2021)

Released in 2021 and crafted by perfumer Aurélien Guichard, Burberry Hero is the brand’s flagship masculine fragrance and has quickly become one of the most successful designer masculine releases of recent years. Built around a trio of cedarwood oils, juniper, black pepper, bergamot, pine needle, benzoin, incense, and refined woody accords, Hero captures modern masculine confidence with a distinctive cedarwood-led woody aromatic character. The Hero line now extends to Eau de Parfum, Parfum, Parfum Intense (2025), and Hero Elixir (2026).

Our interpretation captures the same iconic woody aromatic signature as a long-lasting Eau de Parfum, made in the EU.

Bottle size: 50ml · Concentration: Eau de Parfum (up to 40% perfume oil) · Made in EU

The Aurélien Guichard Signature

Aurélien Guichard is one of the most respected perfumers in modern fragrance, known for compositions including Bottega Veneta Pour Homme and many luxury releases. For Burberry Hero, he constructed a refined modern masculine fragrance built around three different cedarwood oils, giving the composition unusual depth and aromatic complexity.

How It Smells

The opening is immediately bright and slightly green with juniper, black pepper, and bergamot creating an invigorating aromatic introduction. There is an instant sense of refined modern masculinity, neither shy nor aggressive.

The heart introduces benzoin and incense, joined by pine needle that adds quiet aromatic depth. The dry-down is where Hero earns its reputation: a trio of cedarwood oils creates a rich, layered woody base of unusual complexity, joined by amber and refined musks. A base that lingers on skin for many hours with sophisticated, slightly aromatic, deeply masculine depth.

Notes

Top: Juniper, Black Pepper, Bergamot
Heart: Benzoin, Incense, Pine Needle
Base: Cedarwood Trio, Amber, Musk

How Our Version Compares

Our interpretation captures the juniper-pepper-bergamot opening, benzoin-incense-pine heart, and warm cedarwood-amber base that defines Burberry Hero. Built as a long-lasting Eau de Parfum at up to 40% concentration, typically 8 to 10 hours on skin, longer on fabric.

Common Questions

Why is Burberry Hero so popular?

Hero has become a modern masculine designer benchmark for its distinctive cedarwood-led composition that feels refined yet confident. The expansion to Parfum, Parfum Intense, and Hero Elixir versions shows the strength of consumer demand.

Is Hero office appropriate?

Yes. Its refined aromatic woody character makes it ideal for professional environments. Equally beautiful for evening occasions.

When is the best time to wear Hero?

Year round wearable. Autumn and winter especially shine when the warm cedarwood base really comes through.

How long does this fragrance last on the skin?

Typically 8 to 10 hours on skin, longer on clothing.

Comparative Advertising Disclaimer: This product is inspired by and compared to Burberry’s Hero, but is not identical and is not affiliated with Burberry or Coty. All trademarks belong to their respective owners. Product names are used for reference only.