Pure Seduction

Pure Seduction, inspired by Victoria's Secret Pure Seduction (2000)

Red plum gives Pure Seduction its dark-fruit sweetness, while melon adds a watery, ripe edge. Freesia and cyclamen bring a fresh floral note, cyclamen with its slightly dewy, green tone. The base is light: sheer musk and rosewood, more a soft trail than a heavy foundation. Victoria's Secret calls it bold and playful.

About the original

Pure Seduction began in Victoria's Secret's body-care range around the turn of the millennium, with fragrance databases dating it to 2000. It is still sold as a Victoria's Secret mist and has spawned many variations, among them Shimmer, Vacation, Whipped and La Crème. An eau de toilette version also appeared in 2015. This page refers to the scent of the classic mist.

Our version

Ours is an independent eau de parfum made to evoke the same character. It is not Victoria's Secret stock, not an official relaunch and not the original formula.

Who it suits

Casual, carefree wear suits its fruity sweetness. Nostalgia plays a big part in its appeal; its candied fruit can feel young to anyone used to drier, more grown-up perfumes.

Related scents

• Victoria's Secret Love Spell
• Victoria's Secret Coconut Passion

Notes of the original fragrance, as published by the brand.

Top notes: Casaba Melon, Red Plum

Heart notes: Cyclamen, Freesia

Base notes: Musk, Rosewood

Red plum and casaba melon open it, sweet and juicy with a watery ripeness.

Freesia and cyclamen lighten the heart with a clean, dewy floral tone.

Sheer musk and rosewood finish it softly, keeping the fruit in view.

Is this based on the Pure Seduction mist or one of its flankers?

The classic Pure Seduction scent of plum, melon and freesia, not flankers such as Shimmer, Vacation or Whipped.

Is Pure Seduction still made?

Yes. Victoria's Secret still sells the Pure Seduction fragrance mist.

Inside the EU, delivery is free on orders of €49 or more. Below that it is a flat €4.99. Outside the EU, delivery is a flat €4.99 on every order. We send every order in 1 to 2 working days. It arrives in 3 to 7 days across the EU and in 7 to 14 days outside the EU. You have 14 days to return an unopened bottle.

Victoria's Secret and Pure Seduction are trademarks of their respective owners, and all rights remain with them. Parfumour is not affiliated with, endorsed by, sponsored by, or connected to Victoria's Secret in any way, and no business relationship of any kind is implied. Our product is an original interpretation created to evoke a similar scent profile, and the trademark names are used purely for honest, descriptive comparison, so that you can quickly identify the style and fragrance family you are looking for. We make no claim to sell the original product, and we do not use the same ingredients or formula. Any similarity lies in the overall impression of the scent as interpreted by our own perfumers, not in the source materials.