We Are Tribe

We Are Tribe, inspired by Benetton We Are Tribe (2022)

Kumquat gives the top a tart, peel-like citrus note, joined by grapefruit and pink pepper for sparkle. Lavender and lemon verbena then bring an herbal freshness, while tonka bean adds a smooth, almond-like sweetness that keeps it approachable. Cypriol, also called nagarmotha, is a root with an earthy, faintly smoky woodiness, and alongside vetiver and amber it gives the base a dry finish.

About the original

Benetton launched We Are Tribe in late 2022 under its licence with Puig, aimed at a young, non-conformist audience. At launch the brand said the formula used 98% natural ingredients. The line has since grown to include Intense (2023), Cool (2024) and Play (2025), all separate flankers. It is also a different fragrance from Benetton's older Tribù line.

Our version

Ours is an independent eau de parfum made to evoke the same character. It is not Benetton (United Colors of Benetton) stock, not an official relaunch and not the original formula.

Who it suits

Tonka keeps it friendly rather than austere, a fit for men who like lavender with a smoother edge. Purists after pure citrus or aquatic freshness should expect the sweet undertone.

Related scents

• Azzaro Pour Homme

Notes of the original fragrance, as listed in fragrance references.

Top notes: Kumquat, Grapefruit, Pink Pepper

Heart notes: Lemon Verbena, Lavender, Tonka Bean

Base notes: Vetiver, Cypriol, Amber

Kumquat and grapefruit open it with bitter-edged citrus, and pink pepper adds a tingle.

Lavender and lemon verbena form an aromatic heart, with tonka bean softening the edges.

Vetiver and cypriol give the drydown a dry, earthy woodiness, with amber underneath.

Is this the original We Are Tribe or the Intense?

The original eau de toilette from 2022. Intense, Cool and Play are later flankers with their own compositions.

Is We Are Tribe sweet?

Mildly. Tonka bean and amber give a smooth sweetness under the citrus and lavender, but it is not a gourmand.

Inside the EU, delivery is free on orders of €49 or more. Below that it is a flat €4.99. Outside the EU, delivery is a flat €4.99 on every order. We send every order in 1 to 2 working days. It arrives in 3 to 7 days across the EU and in 7 to 14 days outside the EU. You have 14 days to return an unopened bottle.

Benetton and We Are Tribe are trademarks of their respective owners, and all rights remain with them. Parfumour is not affiliated with, endorsed by, sponsored by, or connected to Benetton in any way, and no business relationship of any kind is implied. Our product is an original interpretation created to evoke a similar scent profile, and the trademark names are used purely for honest, descriptive comparison, so that you can quickly identify the style and fragrance family you are looking for. We make no claim to sell the original product, and we do not use the same ingredients or formula. Any similarity lies in the overall impression of the scent as interpreted by our own perfumers, not in the source materials.