724

Maison Francis Kurkdjian 724 dupe, inspired by the original

Maison Francis Kurkdjian released 724 in 2022, named after the rhythm of a city that never stops, seven days a week and twenty four hours a day. It is a bright, clean white floral musk that smells like fresh laundry and open city air at once.

The Story Behind the Scent

Francis Kurkdjian built 724 around the energy of a modern metropolis, and it smells exactly that fresh and optimistic. Sparkling aldehydes and bergamot open it crisp and airy, a soft bouquet of jasmine, sweet pea and white flowers fills the middle, and a clean base of musk, amberwood and cedar keeps it luminous. It is simple in the best way, the kind of scent that reads as effortlessly put together.

How Our Version Compares to the Original

We do not claim this is identical, because no interpretation is. What we have built follows the same clean white floral musk signature of the original, rebuilt at up to 40% perfume oil so it projects clearly early on and lingers longer than a typical spray. A little goes a long way.

Who It’s For

724 suits anyone who loves a clean, fresh, easy to wear scent. It works year round and shines in spring and summer, whether at the office, running errands, or any day you want to smell freshly showered. Fully unisex.

Notes

Top: Bergamot, Aldehydes

Heart: White Flowers, Jasmine, Sweet Pea

Base: Musk, Amberwood, Cedarwood

How it Smells

It opens crisp and bright, with aldehydes and bergamot giving a sparkling, just washed freshness that feels light and optimistic.

The middle softens into airy white flowers, jasmine and sweet pea, and the base settles into a clean musk with a whisper of amberwood and cedar. It stays fresh and luminous the whole way through, the kind of scent people describe as smelling expensive and clean.

Common Questions

Is this the original Maison Francis Kurkdjian fragrance?

No. It is our own interpretation of the 724 accord, rebuilt at up to 40% perfume oil. It is not the branded fragrance and does not use the same formula.

What does 724 smell like?

It is a clean, bright white floral musk, a bit like fresh laundry meeting open city air. Sparkling on top, soft and laundered underneath.

Is it for men or women?

It is fully unisex. The clean musky floral character wears well on anyone.

When is the best time to wear it?

It works year round and is especially good in spring and summer, and it suits daytime, work and casual wear.

How long does it last?

Built at a high oil concentration, most wearers get a full day on skin and longer on clothing, though clean musks tend to sit a little closer to the skin.

Is it a strong or subtle scent?

It is more refined than loud. People tend to notice it up close and when you move rather than across a room.

Disclaimer

Maison Francis Kurkdjian and 724 are trademarks of their respective owners, and all rights remain with them. Parfumour is not affiliated with, endorsed by, sponsored by, or connected to Maison Francis Kurkdjian in any way, and no business relationship of any kind is implied. Our product is an original interpretation created to evoke a similar scent profile, and the trademark names are used purely for honest, descriptive comparison, so that you can quickly identify the style and fragrance family you are looking for. We make no claim to sell the original product, and we do not use the same ingredients or formula. Any similarity lies in the overall impression of the scent as interpreted by our own perfumers, not in the source materials.