Scent inspired by

White Lilac & Rhubarb

Floral eau de parfum, for everyone

49,00 €
0,98 €/ml in 50 ml 0,69 €/ml in 100 ml (30% less per ml)
50 ml
Crafted
in the EU
EU delivery
in 3 to 7 days
Free EU delivery
from €49
14 days
to return

Tart rhubarb cutting through white lilac, rose and powdery heliotrope. Meant for lovers of fresh, lightly sweet florals with a green-fruity bite.

Inspired by Jo Malone London White Lilac & Rhubarb Cologne (2012), a limited edition from the London Blooms collection that is no longer produced.

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The detail

Olfactive family
Floral
Season
All year
When to wear
Daytime and work
Concentration
Eau de parfum, up to 40% perfume oil
Sizes
50 ml and 100 ml
Made in
European Union

On the skin

Sillage Discreet. Noticeable at arm’s length.
Longevity Five to seven hours on the skin.
About the perfume

White Lilac & Rhubarb, inspired by Jo Malone London White Lilac & Rhubarb Cologne (2012)

Rhubarb sets the tone with a tart, stalky sourness that keeps the florals from turning sugary. White lilac follows, cool and slightly powdery, with rose filling it out. Heliotrope, a flower that smells of almond and face powder, gives the finish a gentle, powdered sweetness.

About the original

Christine Nagel created White Lilac & Rhubarb for London Blooms, a limited-edition collection Jo Malone London released in March 2012 alongside Peony & Moss and Iris & Lady Moore. The packaging carried vintage-style botanical illustrations. As a limited edition it is no longer produced. Jo Malone London has since used the name for a decorative candle, which is a home product, not this cologne.

Our version

Ours is an independent eau de parfum made to evoke the same character. It is not Jo Malone London stock, not an official relaunch and not the original formula.

The originalOur version
BrandJo Malone LondonParfumour
First released2012In production
FormatCologneEau de parfum, 50 ml or 100 ml
AvailabilityLimited edition, no longer producedAvailable

Who it suits

Lovers of lilac and garden florals will like how the rhubarb keeps it lively. That rhubarb is distinctive, and not everyone enjoys its sour, vegetal side.

Related scents

Notes

Notes of the original fragrance, as given in the launch information.

Notes: Rhubarb, White Lilac, Rose, Heliotrope

How it smells

Rhubarb leads, tart and green, with lilac close behind.

Lilac and rose fill the heart, light and floral, as heliotrope adds a powdery sweetness that lingers into the finish.

Common questions

Is White Lilac & Rhubarb discontinued?

It was a limited edition in Jo Malone London's 2012 London Blooms collection and is no longer produced.

Is this the cologne or the candle?

The 2012 cologne. The later White Lilac & Rhubarb candle is a home product.

Which other scents were in London Blooms?

Peony & Moss and Iris & Lady Moore, both also by Christine Nagel. We make versions of both.

Is Jo Malone London White Lilac & Rhubarb coming back?

It was a limited edition. So far, we have found no announcement from Jo Malone London about a re-release. Our version is an eau de parfum in 50 ml or 100 ml.

Shipping

Inside the EU, delivery is free on orders of €49 or more. Below that it is a flat €4.99. Outside the EU, delivery is a flat €4.99 on every order. We send every order in 1 to 2 working days. It arrives in 3 to 7 days across the EU and in 7 to 14 days outside the EU. You have 14 days to return an unopened bottle.

Disclaimer

Jo Malone and White Lilac & Rhubarb are trademarks of their respective owners, and all rights remain with them. Parfumour is not affiliated with, endorsed by, sponsored by, or connected to Jo Malone in any way, and no business relationship of any kind is implied. Our product is an original interpretation created to evoke a similar scent profile, and the trademark names are used purely for honest, descriptive comparison, so that you can quickly identify the style and fragrance family you are looking for. We make no claim to sell the original product, and we do not use the same ingredients or formula. Any similarity lies in the overall impression of the scent as interpreted by our own perfumers, not in the source materials.

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